

OHH! ITALY In The Japan Times
A 2019 Japan Times feature on the Global Startup Program placed OHH! ITALY within a wider story of Italian innovation, international hospitality and Japan-Italy business exchange.
Before OHH! ITALY became a private travel and concierge platform, its early vision appeared inside a broader international context: Italian startups exploring Japan, technology, mobility, hospitality and cross-border service design.
The Japan Times article, published in connection with the Global Startup Program, highlighted Italian entrepreneurs in Japan and the role of the Italian Trade Agency in supporting new companies abroad. OHH! ITALY was presented among the participating ventures as an all-in-one reservation service interface for travelers to Italy.
Today, that early idea has matured into a more selective editorial and concierge universe: private journeys, unique experiences and discreet logistics across Italy, shaped around rhythm, privacy and access.
Read The Original Article
If the embedded PDF is difficult to read on mobile, open it in a new tab using the button above.

Use the + and − buttons to zoom, then drag horizontally and vertically to read the page. Open Original uses the native browser PDF viewer.
Global Startup Program
Italy’s Innovation Path To Japan

In March 2019, ICE – Italian Trade Agency launched the Global Startup Program for up to 120 innovative Italian startups with international potential — with Japan among the focus countries for overseas development, training and incubator stages.
That same year, the Italian Innovation Day in Tokyo brought together startups, scale-ups, ICE, Invitalia and JETRO for three days of B2B meetings, workshops and pitching sessions. Eight ventures from the Global Startup Program took part alongside fourteen companies selected for the Innovation Day — a window onto Italian excellence in mobility, tourism tech, fintech, medtech and design.
OHH! ITALY appeared within that wider Japan Times feature as an early reservation and hospitality interface for travelers to Italy — the seed of today’s private travel and concierge platform.
Timeline
From Startup Vision To Private Italy
A concise arc from early international fairs to today’s luxury private experiences across Italy.
- 2018
Foundation
Early international fairs, destination dialogue and the first hospitality vision — shaped in Tokyo before the brand became a full concierge platform.
- 2019
Global Startup Program · Japan
Selected within ICE’s Global Startup Program and featured in The Japan Times; present in Tokyo for Innovation Day, B2B sessions and pitching alongside Italy’s startup delegation.
- 2020–2023
Expansion
Platform development, broader Italy coverage and concierge-led travel shaping — from reservation interface toward curated journeys and editorial storytelling.
- 2024–2026
Luxury Private Experiences
Today’s OHH! ITALY universe: private journeys, unique experiences and discreet logistics across Italy — rhythm, privacy and access at the centre.




