Fashion & Speed

Rome opens the journey with controlled grandeur: the Colosseum area, Piazza Venezia and the Trevi Fountain are read as architecture, cinema and imperial memory rather than as a checklist. The day sets a polished rhythm before the route turns toward Florence, craft and Italian performance.

Cinecitta opens as a private journey through Italian cinema: sets, costumes, architecture and the atmosphere that shaped Rome’s screen mythology. The visit keeps the focus on visual culture and craft, before the day turns toward Florence and the next chapter of style and performance.

At dawn, weather permitting, rise above Chianti by private hot air balloon. The flight moves over cypress lines, vineyards, olive groves, castles and soft Tuscan valleys, offering a quiet aerial perspective before landing for the traditional toast and a locally sourced breakfast. Later, Florence resumes the day at a gentler pace.

Florence is approached through craft and archive: Gucci, Ferragamo and the city streets that shaped Italian style. The experience connects material, proportion and design language, keeping fashion heritage intimate rather than theatrical.

The day moves to Maranello for Ferrari’s world of speed, engineering and Italian desire. Museum spaces, Formula 1 references and the story of Enzo Ferrari are treated as design culture as much as motorsport, with the visit paced around context, emotion and the possibility of a driving experience where available.

Milan closes the core route with San Siro, read as city identity as much as football history. Selected areas such as the tunnel, stands, changing rooms and museum spaces are framed through atmosphere, rivalry and the emotion of entering “La Scala del Calcio”.

The Milan extension can slow the pace with time in the city centre before moving to Arese for the Alfa Romeo Museum. The visit reads the brand through design, engineering, racing memory and the Italian instinct for beautiful movement.

The Venice extension shifts the route into lagoon craft and hidden architecture. After a private transfer, the day can include the Museo della Musica, the making of string instruments and the elegant geometry of Scala Contarini del Bovolo, with the city kept intimate rather than crowded.

The lagoon extension can continue to San Erasmo, where Venice becomes agricultural, quiet and unexpectedly refined. A private boat, island wine culture and selected Venetian ateliers turn the optional day into a softer counterpoint to speed and city style.

A private transfer will be arranged to the airport or onward destination, timed around your departure plans and handled with discreet concierge coordination.